That's their name, and their slogan.
I discovered Animoto through a post on one of the numerous Facebook writers' groups I belong to. This is my first video and it's not perfect, but they make me look good!
It's easy to do, even for a technopleb like me:
- Create an account (of course!)
- Upload your images
- Choose your music
- Create the video!
Check them out at http://animoto.com. At worst, you sink a couple hours having fun and feeling like a technowizard. At best, you get a sweet promotional widget for your book - or whatever you're pimping!