Showing posts with label marketing and promo. Show all posts
Showing posts with label marketing and promo. Show all posts

Wednesday, 21 August 2013

What have you done for your writing lately?

As a writer you're never done learning. This can be daunting, especially when you stumble across a book that blows you away—like The Portrait of Dorian Gray did to me two years ago—and you realize that even given multiple lifetimes you might never attain anything close to the genius of an Oscar Wilde.

But few of us have such lofty aspirations anyway. We just want to write what we enjoy in such a way that readers enjoy it as well. Many readers, preferably. We gain pleasure from the realization that each book we write is better, craft-wise, than the one that went before. And the way we ensure that we get better at what we do is to hone our skills. How do we achieve this?
  • Reading widely should not even be on this list because it's a given: writers of fiction are--or should be--great consumers of fiction. The former state grows out of the latter. I have met too many aspiring writers who say they don't have time to read, or only read the Bible, or only read sci-fi, or romance, or some other narrow slice of the wealth out there. To paraphrase Stephen King: anyone who doesn't have the time to read has neither the time nor the tools to write.
  • Fall in love with words, if you aren't already. I know people, including some editors, who are miffed when they stumble across unfamiliar words in a manuscript. I happen to love authors who challenge my vocabulary and teach me exciting new words. I'm not referring to to those, particularly in the literary arena, whose paragraphs are minefields strewn with obstacles to clarity, or the ones who engage in thesaurus overkill. Expand your vocabulary and use your new tools to telling effect. 
  • Challenge yourself by taking writing courses. I did a fiction writing course last year, and followed up this year with a poetry writing course. I can tell you, that poetry class was a challenge! The class days were the highlight of my week; it was fulfilling to spend three hours reading, critiquing, discussing, learning, and just being in the creative zone with like-minded people. As a consequence, I wrote more, and I wrote better. 
  • Befriend writers on social networks. Most of my online contacts are writers. I have learned much from them about the business of publishing, about writing craft via their favorite books on the subject, about their workspaces, their problems and their solutions to writing and publishing issues. I've learned where to go for cover art and marketing advice. These writers are my lifeline. 
  • Attend writing retreats, residential workshops, conventions. I haven't been to any of those, but from all accounts, the laser focus of a writing retreat and the energy and excitement of conventions are invigorating. In addition to learning new skills, atendees often end up making new friends for life and discovering valuable industry contacts. 
These are just a few ways in which I boost (or plan to boost) my writing. What have you done for your creativity lately?

Liane Spicer

Tuesday, 2 December 2008

Animoto - the end of slideshows



That's their name, and their slogan.

I discovered Animoto through a post on one of the numerous Facebook writers' groups I belong to. This is my first video and it's not perfect, but they make me look good!

It's easy to do, even for a technopleb like me:
  • Create an account (of course!)
  • Upload your images
  • Choose your music
  • Create the video!
30-second vids are free; if you want the 60-second version, you pay $3. You can post your videos directly to Blogger, YouTube, MySpace, Live.com, TypePad, iGoogle, Wordpress, LiveJournal, Facebook, and a number of other places, or just copy the code and embed where you like. (The direct posting makes me think: Security breach! Security breach! Probably my paranoia kicking in, so I chose to embed.)

Check them out at http://animoto.com. At worst, you sink a couple hours having fun and feeling like a technowizard. At best, you get a sweet promotional widget for your book - or whatever you're pimping!

Tuesday, 6 May 2008

Me, Myself & I



With the publication date for my first novel drawing closer, I've been preparing to go into promotions mode, mostly by reading as much as I can on the subject and making notes. I have to be honest here: the idea of going out and promoting myself or my product used to freak me out massively. When I first began this blog it was with trepidation and trembling at the mere idea of putting myself 'out there'. It was so bad that I didn't make the blog public for several weeks while I tried to find the nerve to engage the world wide web. Suppose it was a disaster? Suppose nobody came? Suppose people did come but turned out to be awful purveyors of negativity like I've seen in other places?

Wordtryst is almost a year old and it has been nothing but good. Never, not once, has any visitor been anything but positive and supportive. I now have a sense of community that I didn't have before. The interaction with other bloggers has brightened my days and lifted my spirits. It has entertained and informed me way, way beyond my expectations. I credit this positive experience with the startling realization that I no longer dread the promotion process; on the contrary, I look forward to it. People have been kind. Surely they will continue to be thus, and if I should encounter the dark side it'll be with the knowledge that negativity is the exception rather than the norm.

I found a really helpful page on writer Sheila M. Goss's website that I decided to print out. It's based on a workshop she offers, I gather: Promoting Your Finished Book on a Budget. The budget part caught my attention; 'on a budget' is actually a euphemism for 'with little or no money' where I'm concerned, as it must be for most beginning authors out there. Ms. Goss discusses the following points:

Website
Niche
Contests
Advertisements
Interviews
Reviews
Press releases
Word of mouth
Cross promoting
Newsletters
Blogging
Myspace
Cybertour
Book signings
Promotional items (bookmarks, flyers, postcards, business cards...)
Taglines

She also includes a number of useful links on the page, many related to promoting multicultural/African American books, which is great for me, but others, such as those for sourcing free websites, can be useful to writers of any genre.

Published and about-to-be-published writers who've done their homework will be familiar with all or most of the topics covered. What I like about this page is that it brings all of the bits and pieces I've garnered elsewhere together in one place. Some of the link are to places I'm familiar with, but others aren't, so I've been able to expand my resource base. The page also contains the article How to Do a Website on a Budget, another on blogging, links to examples of author blogs and more.

Sheila M. Goss is the Essence Magazine bestselling author of My Invisible Husband, Roses are Thorns, Violets are True, Paige's Web, and Double Platinum. Her articles and short stories have appeared in national magazines.