I've got a bit of news for authors of all stripes: 'Indie' publishing is not a free pass.
The new technologies make it possible for writers to bypass the gate-keeping functions of literary agents, acquiring editors, copy/line editors and proofreaders. Writers/authors can now offer their products directly to the customer in digital form. Say what you will about the traditional publishing model, the fact is there was some measure of quality control. The absence of these standards in the new model is proving disastrous to, if not the viability, then the integrity of self-published or "indie" e-books.
According to Rich Adin in The Digital Reader:
"I have to admit that part of the problem is the poor quality of so many ebook offerings ... of every 10 ebooks I acquire, I am certain that 8 or 9 will be trashcanned within the first 30 pages of reading."